Information is important. From Information, we derive intelligence for business decisions. Understanding the business terrain and challenges is key to success in investing in a new foreign country. It helps in your strategy and budgeting in your short and long-term business goals.

Vietnam is a developing market with a growing demand for foreign products and services from abroad. In the last four years, we have seen the endless entry of new services especially in the IT and technology segment, and also the growing introduction of new ready to eat / ready to cook products, wines, and more from overseas. The rise and increase of gourmet marts in HCM and Hanoi clearly indicate the growth of demand as well.