Market Research
Market research allows you to gain a deeper insight into market trends, consumer needs, and behavior, be competitive employ the right strategies, and make informed decisions.
"Is your business effectively targeting the appropriate demographics and achieving satisfactory conversion rates?" Because of your approach, if your business is not experiencing the desired level of success, it may be worth evaluating your strategies and exploring additional measures to enhance its performance.
"Will my products sell in Viet Nam? Can I find a responsible distributor for my products? Will the locals like it?" Entering a foreign country for your products requires much more than finding a distributor, we need to know the consumers we are targeting, the consumer habits/trends that differ online and direct, and via HORECA, Modern Trade avenues.
New products will require marketing and awareness building as well as social media, developing the right content to resolve the consumer's pain points associated with new products. Besides, we are activations and massive engagement in a multifold approach, including massive sampling in a survey model.
In a nutshell, it's not as simple as just putting it on the shelf in any mart or store. The target customers may differ for different products, the right price point as well, and last but not least, how to use the products. The selective palate of the locals is likewise not the same in the northern, southern, central, and southwestern regions of Vietnam.
Market Research Process
Receive requests from client
Collect the data
Identify problem
Interpret & discuss findings
Client presentation
Suggest direction
Product Or Service Centric Market Research Report
KSI Vietnam understood what happened and developed a different strategy, and customized approach in launching products through education, and marketing avenues to build engagement, and hence potential conversion into a buyer.
Our market research teams have conducted several essential market research reports, allowing interested individuals and companies a more deeper insight, before entering the Viet Nam market.
Our reports revolve around our client's industry and are focused on clients' driven needs and understanding of their business as well. Client demand-centric reports according to their business profile, allowing them to understand the SWOT of their business, and sharing related competitor studies to allow them to analyze, strategize, and make decisions in the local business landscape.
In September 2022, 57% of 1,000 consumers surveyed in Vietnam said they were looking for food that’s easy to prepare or just needs to be heated in the microwave...
We understand the investment commitment and concerns in entering a new market.
Based on your business, KSI VN can customize and deliver a market research report centric to the specifics or business models/products of each client as every client is different. This service allows clients to have a more realistic pre-entry awareness of the market. This will allow your business to grow with more confidence and plan with more scrutiny.
We understand that open source data are often generic and quantitative reports and we offer a two-pronged approach in offering both including more qualitative and on-the-ground information. This permits our clients to understand and be able to adopt the right strategies to enter the market through informed risk mitigation.