Why?

Market entry helps businesses evaluate the potential level of the market as well as the business's position, thereby considering whether to gain market share through business strategies. If the market size is large, it will be easy for new businesses to enter and gain market share, but if the market is saturated, it will be difficult for them to grow revenue.

How?

Market Entry must be done right, and it’s impossible to do it on your own without an ecology of trusted local partners who can help you scale your business.

From legislation, accounting, and tax accounting to a simple invoice requires a lot of micro-management as well for the new team entering the market with a new company, whether it's a 100% foreign direct investment (FDI) or a joint venture.